jueves, 28 de junio de 2007

el super

autor: kurt hollander
fotografía: adam wiseman
diseño gráfico: rocío mireles, bruno contreras.
editorial: actar

un libro sumamente divertido, para los mexicanos completamente familiar. las envolturas de los productos que se consumen a diario en nuestro país se convierten en protagonistas de este libro.

podemos ver cómo independientemente de la calidad y origen del producto los diseños sencillos y nada pretenciosos pueden ser hermosos.

por supuesto no están todos los que son pero es una excelente muestra de la identidad gráfica mexicana.

les dejo un fragmento de la reseña de gandhi:

If you are what you eat, then it would follow that grocery shopping is the way you construct your identity, and that markets and grocery stores are the laboratories in which whole cultures build theirs--as well as an early place to spot changes. This small, chunky and completely charming gift book presents portraits of Mexican consumer products alongside photographs of the supermarkets, stores, markets and street vendors where they are sold. The accompanying text places all this graphically striking raw material in the context of its historical antecedents and contemporary food trends, and considers the situation of locally conceived, designed and distributed products like these in the age of global consumerism. In Mexico traditional design, like the work showcased here, is competing with digital media and work done by international corporate design firms.

lee la reseña completa / complete review.
a extremely amused book , it displayes the becomes the ordinary consumed products in our country become into protagonists of this book.

it is not about product´s quality or origin, the book show us as simple designs could be beautiful.

it is an excellent sample of the typical mexican graphical identity.

the text above it´s gandhi´s review. gandhi is one of the most important bookshops in méxico.

kurt hollander ha incursionado también en el cine
adam wiseman es fotografo regular en varias revistas de circulación nacional.

kurt hollander is also a mexican cinema´s director, screenwriter and producer.
adam wiseman is photographer from many known mexican magazzines.

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